Writing effective headlines – the secrets copywriters keep to themselves Whether you call them headlines, first lines, captions, leaders or even screamers, the opening to your copy, whether it’s print or online, does more work than the whole of the…
Mailshots used to be posted, and writing them was a skill because the words were all you had. Typewriters had one font. Golfball typewriters had the heady excitement of around fifty fonts in two different sizes (10 and 12 pt)…
Logo design has undergone a major evolution in the past five years, and for many businesses it’s been a vital part of their growth strategy.
Many people have favourite colours – that’s a normal part of life, whether it’s always choosing a white car, painting your bathroom blue or manicuring your fingernails Rouge Noir. But the psychology of colour means that your favourite colour may…
Prints Not Dead: Why Print Marketing Will Thrive Since the rise of social media, we have seen a decline in print-based marketing strategies across all business sectors as well as within accountancy firms. We have changed the way we do…
There is no denying that having positive client testimonials on your website can be a powerful marketing tool towards the success of your business, especially where accountancy firms are concerned. Law and accountancy firms are selling intangible services that cannot…
Social media failings Social media has been around for well over a decade, yet despite how well known all the different social media platforms are, professional business owners are still having trouble successfully utilising them for their own gain. When…
Creating valuable content for professional service firms Content marketing has been around for a long time when you think about it. From email marketing and newsletters to white papers, we have used our content to communicate our messages and ideas…
Having a user-friendly website is very important for any law and accountancy firm today. If your website is confusing and hard to navigate with any ease, then your prospective clients will soon move on to another site that offers a…
There are many email marketing systems available today, but not all of them are suitable for law and accountancy companies. When you copy a generic format time and time again, your clients will soon tire of seeing the same information…
A one-size-fits-all marketing plan for any industry of business sector can be looked on with a little suspicion simply because it is too difficult to nail a plan that would work perfectly every time, over and over again. When trying…
The past decade has seen a rise in the number of professional social media marketing companies. You could say that the internet is so commonplace now that it should no longer be considered as new technology, yet social media marketing…
If there is one failure that many accountancy firms make when considering marketing it’s the failure to recognise what it is that they are marketing. Many accountancy firms have succeeded by not marketing – but that doesn’t make their route…
The traditional system of being referred to a new client from a solicitor or bank manager is all but dead. Whilst it still happens, it’s not a viable route to growing, or even maintaining, an accountancy practice. Why not? The…
One of the biggest mistakes made by many accountants is the tendency to think that accounting is an ‘invisible service’ which contributes to the wellbeing and success of other businesses without being obvious or ‘flashy’ about it. Like leather elbow…
Sometimes you don’t have to reinvent the wheel – take, for example, recent research undertaken by Accountex – a leading expo for the accountancy sector. It reveals that leading suppliers to the accountancy profession identify four major challenges to the…
