SEO is absolutely fundamental for your Digital Marketing success. It forms the building blocks for the rest of your digital marketing strategy develops.

Local SEO focuses on increasing the visibility of your website in online searches undertaken by individuals using a pertinent location term in their search or who are in your region. It incorporates developing and managing a Google Local page, optimising content for location-based phrases and developing relationships with other local businesses. Many potential customers that are searching for a provider of professional services, such as an accountant, focus their search on the local area. If your accountancy business does not have a strong local visibility and presence, then easy wins and potential clients could be passing you by.

You gain a competitive edge over other businesses by investing in effective SEO for your accounting business, and an even great edge over those firms who are not investing in SEO at all.  It will aid in raising your profile in organic search results, therefore improving brand awareness. And, it also helps bring in pertinent traffic from a host of diverse search terms.

Implementing an SEO strategy gives search engines – particularly Google – indications that your accountancy firm is an authority in its sector and is trusted by other websites. As a result, your business will begin to gain a higher position in the search results for the relevant keywords. This drives more visitors and consequently increases conversions.

SEO is an extremely effective form of digital marketing, particularly when seen from a cost perspective. While it takes some time for the initial benefits to be seen, when considered as a long term element of your strategy, it’s more cost effective than display or print advertising, or PPC. Furthermore, it often produces a lower cost per lead and offers a better return on investment.

At Creative Harmony, we are experienced in providing SEO for accountants; we comprehend the industry and appreciate the roles of our clients within the industry. We offer a high-quality service that pays close attention to detail and works with our clients to achieve better visibility, engagement and conversion rates. We take pride in our ethical and approved techniques, as well as our ability and motivation to guarantee that all the latest best practices are adopted quickly.

Prior to beginning the SEO strategy development process for your accountancy firm, we take the time to understand your business service and your target audience and learn what, if any, obstacles are affecting your current marketing processes. We’ll also assess and audit your website and that of your main competitors to understand where and how we can make lasting improvements. Finally, we will set agreed goals and create and implement a marketing strategy over 6-12 months to achieve them.