Brochures have been the most important part of marketing for a very long time. It is a very useful tool for businesses to showcase their product or services. At present, brochures are used in both offline and online marketing strategies. Let’s learn what brochure design is and how your business can use this tool for effective marketing.
What is Brochure Designing?
In brochure designing, we showcase a business’s services or products using appealing visuals in an informative manner in a physical and digital form to make it convenient for people to understand the offering.
What is the main purpose of a brochure?
Brochures are not an ordinary marketing tool. It is not all about just an image or text, but a way to promote business in an attractive yet informational method. There are several brochure sizes and types that are very helpful in promoting a business’s products or services through the informational text and images. In a digital form of brochures, video links can also be used to help with better engagement.
What is brochure size?
Even though many sizes are available out there for the brochures, there are some common sizes which are mentioned below:
- Letter: 8.5” by 11”
- Legal: 8.5” by 14”
- Memo: 5.5” by 8.5”
What are Brochure Types?
Brochures can be created in various types. Some of the types are mentioned below:
- No Fold Brochure
This type of brochure is usually used by small-scale companies, but it completely depends on the promotional purpose and strategy.
- Bi-fold Brochure
This type of brochure has two folded panels with 4 pages. Ideal for promoting services or products with some sort of detailed text with images.
- Tri-fold Brochure
It contains three folded panels, including 6 pages. It is best suited for the edtech companies and for those companies that have a vast range of products to showcase.
- Multipage PDF Brochure
Multipage PDF brochures are made in digital form with details and structured informational text, images, and videos.
The above brochures are very useful to be used as Response Brochure, Information Brochure, Promotional Brochure, etc.
How to write in a brochure?
Writing a brochure is a task of responsibility. Below are some points that can be considered while preparing a brochure:
1. Choose Your Objective and Audience
It is an important factor to choose your objective wisely in accordance to your targeted audience. Whether it is students, common people or business owners, or working professionals.
- If you want to promote a service, a product, or an event
- What action do you want your audience to take through the brochure
2. Choose the Brochure Format
- No Fold
- Bi-Fold
- Tri-Fold
- Z Fold
3. Make a proper plan to structure the content
For an effective implementation, a proper plan for the structured layout always helps. A pre-prepared logo, headlines, images, short and clear content, etc., help in creating an attractive and appealing brochure
Conclusion
Brochure design is a crucial medium in marketing to get engagement and generate more leads. Our company Creative Harmony is a leading design company offering services for brochure designs and other services. We have a large number of satisfied customers around the world.
