It’s astonish to discover that accountants, the very people who are likely to be advising their clients to monitor effectiveness of expenditure on marketing, are themselves still largely falling short in this area. Despite this lack being discussed in The…
Accountants train long and hard in order to go into their chosen field of expertise, yet not much emphasis is put on the marketing aspect of the business. Senior partners are often tasked with the job of attracting new clients…
A one-size-fits-all marketing plan for any industry of business sector can be looked on with a little suspicion simply because it is too difficult to nail a plan that would work perfectly every time, over and over again. When trying…
The past decade has seen a rise in the number of professional social media marketing companies. You could say that the internet is so commonplace now that it should no longer be considered as new technology, yet social media marketing…
If there is one failure that many accountancy firms make when considering marketing it’s the failure to recognise what it is that they are marketing. Many accountancy firms have succeeded by not marketing – but that doesn’t make their route…
The traditional system of being referred to a new client from a solicitor or bank manager is all but dead. Whilst it still happens, it’s not a viable route to growing, or even maintaining, an accountancy practice. Why not? The…
One of the biggest mistakes made by many accountants is the tendency to think that accounting is an ‘invisible service’ which contributes to the wellbeing and success of other businesses without being obvious or ‘flashy’ about it. Like leather elbow…
Sometimes you don’t have to reinvent the wheel – take, for example, recent research undertaken by Accountex – a leading expo for the accountancy sector. It reveals that leading suppliers to the accountancy profession identify four major challenges to the…
