How Do You Make a Cool Brochure?
Conventional wisdom says that marketing these days is all about social media and getting your hashtags right. The problem is that conventional wisdom tends to be behind the times, and the wheel can turn.
Today, the social media platforms are saturated, and it’s difficult to stand out. On the other hand, the once old-fashioned brochure is making a come-back and is just the way to grab attention. To do that, though, it’s essential to give plenty of thought about making a brochure. Here are a few suggestions.
Simple Isn’t Boring
Simple doesn’t have to be boring when you’re designing a brochure. It’s vital to know when to pack in the detail and when to keep it simple. This may involve using basic shapes, or perhaps your cover could be plain with embossed typography, rather than making it full of colour and images.
Think About the Functionality
Playing with your brochure’s functionality can help a great deal with good brochure design. This can include, for instance, considering how it’s going to fold out. A brochure doesn’t have to be a straightforward booklet. Think about how you want the reader to encounter the contents and ensure the design facilitates that, whether it’s a straightforward concertina or a more elaborate puzzle.
Make the Form Memorable
There’s another reason besides functionality to play with the shape of your brochure — that’s to make it stand out. One approach is to make the pages unusual shapes, such as circular or triangular. There are also various 3D structures you could apply, and so much the better if you make it interactive, involving and engaging the reader in their experience of your brochure.
Adapt Your Brochure Design to Your Message
What’s the message you want your brochure to convey? Just like any part of your marketing, a brochure needs to be very specifically targeted, and everything about it should be underpinned by that message. Do you want to give an impression that’s colourful and fun (even over the top) or simple and classical? Choose a design that conveys that message. Even the materials you use are relevant — if you want to get over that you’re an eco-friendly company, for instance, it’s essential that your brochure is made of sustainable paper or card.
Play with the Typography
The typography in your brochure should be carefully integrated with the images and other aspects of the design. Treat the positioning, font, size and colouring of each letter as an essential design element. Don’t be afraid to do the unexpected with the typography, either. It doesn’t need to be straight across the page.
Use All the Techniques at Your Disposal
There’s a whole gamut of techniques you can employ to enhance your brochure, such as using die-cut pages to create tantalising windows or accent pages to break up what the reader sees. You can also produce a range of related brochures by using the same design with different colour washes.
These are just a few ideas you can apply to making a brochure individual and cool. Why not get in touch with us to find out more?
We can create a stunning design that is just for you. Creative Harmony is built on expertise and our team can take your ideas to develop a stunning brochure design layout. Our team can bring your bespoke brochure design layout to life.
Need an award-winning brochure design agency to take care of everything from brochure concepting to printing? No time for those design-it-yourself brochure apps?
We’ll give you a brochure that looks good AND works hard to deliver what you need it to, whether that’s:
- More Sales
- Greater Awareness
- Communicating Your Values
Talk to our expert team of brochure designers today.