How To Use Video To Increase Lead Generation
Video marketing is a cutting-edge marketing strategy that includes adding interesting videos to your marketing efforts.
Video marketing may be utilized for a number of goals, including customer relationship development and advertising your brand, products, or services. Furthermore, video marketing may be utilized to boost user engagement, highlight reviews, and distribute popular content.
Videos can be a useful tool to assist employees capture leads, and they can do much more than enhance engagement. Backend analytics can assist salespeople in qualifying and prioritizing cold or inactive prospects
Why are videos successful?
When compared to text marketing, video marketing produces a higher level of engagement among viewers since people prefer to watch a video rather than read words. Participation is essential when it comes to marketing. Keeping your audience interested implies you have a higher chance of converting them into leads.
Customers will only buy your goods if they understand what it is and how they can help them. As a result, videos are a useful tool for this since the visual component allows organizations to simply explain how things work.
Generating leads is critical for a business, no matter the industry. Leads present you with an opportunity to sell your goods and services to someone who is interested. By putting these potential clients in front of you, you may create a powerful and beneficial income stream for your company.
The methods you can use to generate these leads from videos are unique, and the best ways are mentioned below
How to generate leads with your video marketing:
Define target audience
To make great videos, you must first establish your target audience. Recognize what they require and what their expectations are. By identifying your audience, you can have an understanding of the type of content that will be most effective in engaging and generating viewers. Another advantage of identifying your audience is that you may make precise and focused videos using a video maker with basic yet strong messaging at the lowest possible cost.
Webinars may be highly efficient in producing quality leads, but visitors may become overwhelmed, so develop content that presents instructive knowledge in the most engaging way to capture visitor attention.
Developing high quality and entertaining video is not enough; techniques to keep the user’s attention after the content has ended was must be considered
The largest video sites, YouTube and Vimeo, offer “recommended content” after the videos conclude to retain users on their website. If your visitors become sidetracked and go on to another website or brand, they may entirely forget about you.
As a result, incorporate a suitable call-to-action at a strategic moment within or at the end of the video to assist viewers in doing a certain action or redirecting them to relevant material. The CTA would be determined by the stage of the sales funnel to which you want visitors to be routed.
YouTube Cards / End Screens
These are clickable buttons that show during or at the conclusion of a YouTube video. They can direct visitors to a video, a link to your website, or even a channel subscription.
This video lead generation method helps connect users to your website. You develop a captivating video that convinces viewers that they desire your product or service, and during or at the end of that video, you give them the option to click directly through to your landing page and learn more or buy the item.
If you use cards and end screens, make sure they make sense inside your video: while assembling your shots, make sure there is room for such clickable links to your landing sites and that it complements your video and doesn’t seem out of place.
An email gate compels the reader to provide their information, usually an email address before they can access your content. This can be effective for mid-funnel material. But, before you view the video, consider what kind of material you would be prepared to swap for your email address.
For example, for a user doing research it could be:
Content upgrades – It is simply an upgrade to content users are viewing by allowing access to all the information on a webpage
Demos and webinars – Demos and webinars are also other forms of content that users would be interested in using and would be happy to share their email to access
A video card is a little video player on which you may upload your video and distribute it to your potential customers. Video cards are popular right now because they are unique, engaging, and can switch hands easily. However, there are a few things to bear in mind if you go this route:
Since they are costly, they should only be used for high-quality, qualified targets.
Also, they are essentially single-use technological devices, which are harmful to the environment.
Using video to drive traffic to stores
Then there’s the conventional old style of advertising that directs customers to your physical business. This content may now be seen online, in interactive advertising displays, and on customized video cards. Driving traffic to physical stores may be more beneficial for many stores as it generally creates a better user experience for customers due to its convenience and better customer support.
You may increase lead generation and revenues for your company by including video marketing in your marketing efforts. Videos not only assist to catch visitors’ attention, but they also aid in the development of credibility and brand recognition. So, if you want to generate high-quality leads, you can’t afford to ignore the power of video marketing.
If you’re just starting, don’t be overwhelmed by trying to produce the perfect video. Work with a low-cost video production partner or create films in-house with video editing tools, such as small social snippets tailored to show on Instagram Stories or Facebook Live, to become accustomed to using video marketing in your day-to-day tactics.