Property Development Logo Design

PPI approached Creative Harmony to produce branding for their new property development Apsley Residence. The branding needed to be in line with the company’s professional image and long-standing commitment to excellence.

The client needed an agency that could produce high-quality branding that complimented the image and ethos of the company. More importantly, they wanted an experienced design agency with an established track record of effective relationships with clients in this sector.

Creative Harmony was able to go above and beyond expectations with its dedicated and knowledgeable team. We kept the client informed at every stage of the design process, which begins with understanding the client’s vision and what they want their branding to achieve and say about the company. Our team actioned the client’s feedback at every step, ensuring that the project continually reflected their needs and our best practices.

PPI is a company that exudes quality and value for money. Renovated to the highest possible standards, PPI’s buildings raise the area’s standing while still sympathetic to its surroundings. The same attention to detail is applied to the interiors of the individual dwellings. The company’s branding needed to reflect this and the history of the original building and the area in which it sits.

A marriage between history and a future-facing company was created through the colour scheme and the logo we designed for use on all their marketing and official papers. British Racing Green was chosen because it conjures images of heritage, history and quality. It gives a nod to the past while taking what is best about it into the future, providing a firm foundation to build on.

The logo is a stylised version of the building itself. The simple lines and curves are reminiscent of the Art Deco design of the 1920s, a period of innovation and opulence, two words that describe the company’s dwellings and image.