Corporate Logo Design
The Agency
First Step Relief approached Creative Harmony to create a brand identity that would be simple and easily identifiable. There are several different debt support companies out there, so our first challenge was to create something unique that reflected the company and its aims. Debt is often associated with the genuine fear of losing your home, your safe space. Our creative team wanted to incorporate the idea that the company could help you keep the roof over your head.
The Outcome
At first glance, the logo is simply two houses, one above and behind the other. However, if you look closely, you can see that their careful positioning also create the letter F. The hidden symbol explains the nature of the business and is a clever visual representation of its name. The symbolism is evident in some cases but skilfully subtle in most. All in all, the designers behind these logos seem to have perfectly nailed the brief’s art direction and execution.
The Application
First Step Relief also commissioned us to create a stationery set and a brochure that reflected their brand identity. We started by discussing what it was the company wanted to achieve from their brochure. It was essential to ensure that the information it contained and how it was presented was fit for purpose.
Testimonial
From the first point of call creative harmony have handled our branding project with the utmost professionalism, care and attention. We’re really happy with the way our corporate identity has turned out and I must say it has been a pleasure working with them!
M Bari, Director – First Step Relief
Final Thoughts
We ensured that the brochure was easily accessible, with information broken down into small sections and interspersed with appropriate graphics. This information was then incorporated into the design, and everything was presented within the brand identity that we had created. The same principles were applied to the stationery set, assuring that the company’s name and business were clear and memorable when anyone picked it up.
Want a logo designed by professionals?
Need a professionally designed logo and don’t know where to start? No time spare to use a design-it-yourself app. Tried a logo app and not happy with the result.
You need an award-winning design agency that takes care of every aspect of logo design, from conception to creation.
We’ll provide you with a logo looks fantastic AND delivers on its promises, whether that is creating:
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Improved Sales and Brand Recognition
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Increased Brand Awareness
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Clearly Communicating your Business’ Values
