What Are The Four Types of Designers?
Graphic designers are crucial in all kinds of ways and bring creative visuals to many different areas and aspects of a business.
Finding the right designer for the right role can be a challenge, so let’s discover four ways a graphic designer can bring artistic flair to your project
So read on to find out about the four different types of designers to have a better understanding of who you should hire to help bring your campaign to life.
There are four different types of graphic designers. These are designers who specialize in product packaging, graphic designers who create print and layout work, websites and those who create logos and are able to help businesses owners to create a unique brand.
So before we get started, it’s worth understanding that many graphic designers will have crossovers on the kind of work they undertake.
Meaning some may specialize in one area but are able to offer a portfolio of graphic design skills.
If you are looking for a designer who covers all design bases, then often the best graphic design agencies will have the flexibility and all the design skills you need.
Whichever type of work you need there will be a designer to bring a unique, enticing and stylish look to your website, brochure or brand.
Ok so let’s start by taking a look at designers who will be right there at the cutting edge of your business who will bring your vision to life.
“Whichever type of work you need there will be a designer to bring a unique, enticing and stylish look to your website, brochure or brand.”
Brand and logo design
A logo designer’s job, in a nutshell, is to visually communicate with customers the main ethos and essence of a company identity.
The best logo designers in the U.K. and indeed right across the globe use graphic representation in a simple recognisable emblem of a business brand.
A logo designer might be freelance, under a temporary contract or work full time at an advertising agency.
Often, a brand’s logo is more recognizable than its name. This is often because images transcend language. Think of an infant who can recognise a shape but does not yet have the skill to read.
A professional recognisable logo is one of the first places to start when building your empire and an expert logo designer will have those skills to make your business dream a reality.
“Often, a brand’s logo is more recognizable than its name.”
Branding
Here at creative harmony, we know your brand is king! For anyone with a business vision, it’s crucial to have an expert design agency that understands how to make your dream a reality.
Branding of your business is the next crucial element to get in place after your logo. Without both of these designs, there is no cohesion in your website or brochure message.
Getting your branding right is a job for one of the four types of designers. If done well, it can help you to visually entice and attract a growing customer base. With nearly 30% of all sales in the U.K. during 2022 happening on the web, it’s crucial that your graphics draw in as many online shoppers and businesses as possible.
To create a brand image for any type of business, one of the four types of designers will make sure the goals and motivations of your customers are fully understood. This might include tasks such as market research and other crucial knowledge to more effectively target your clients and customers.
“Here at creative harmony, we know your brand is king!”
Packaging
Alongside other graphic requirements of your business, that ship any type of products, from artisan coffee companies through to IT solutions, require packaging which reflects their brand.
The best graphic designers, along with designing your website and corporate brochures can seamlessly join up your whole ethos and offer a graphic design on packaging to reflect your business identity.
The graphic design of packaging does require a skilled professional. It’s a complex mix of typography, colour pallet, materials and shape.
This skilful blending can help to create packaging that not only creates a physical connection with customers but also an emotional one.
Web design
It goes without saying that in the modern world of laptops, mobiles and other devices that standing out amongst competitors is crucial to any brand’s success.
Having a well designed, stylish website that is easy to navigate and gives your customers a virtual point to experience your brand is crucial.
A web designer’s job is to keep visitors hooked and ultimately interact with your site in terms of traffic revenue, sales leads or physical sales.
The best graphic designer who creates websites will improve the way your users connect with your site and your brand.
Your ideas, values and vision will be translated into a digital visual representation. By doing this, one of the four types of designers will ensure your visitors stay connected, clearly understand your offering and have ways of communicating with you.
A web developer is slightly different in that their main task is the nuts and bolts of your website. They create the core structure of your site using specific coding languages.
A web designer, on the other hand, is more focused on usability and creativity. designers will make everything work harmoniously for your customers and give your brand a sleek, stylish look.
“The best graphic designer who creates websites will improve the way your users connect with your site and your brand.”
As we discovered previously some of the best designers will be able to offer more than one service. So it could be that a graphic designer specializes in web design but also offers print services.
This type of work involves technical know-how of colour pallets and understanding page layouts. The best print graphic designers will product produce enticing brochures, books, flyers and other pamphlets to advertise your business and as a point of reference for your clients and customers.
The best print graphic designers will take their time to understand your brand and also any past print work.
One of the four types of graphic designers will look at your style guide, review website and any other marketing material for a comprehensive overview of how you connect visually with your customers and clients.
Logos, fonts and images are all incredibly important to the final brochure design to ensure it’s on brand and delivers your message in the most visually pleasing way possible.
“some of the best designers will be able to offer more than one service”
And finally…
We hope that has given you the low down on the types of professional graphic artists you need to hire and also helped you to understand which type of design work best suits your needs.
Whether you are putting together a new company brochure, need a memorable and stylish logo creation, have a tired website that needs an overhaul visually or product packaging, here at creative harmony, we can help visualize your business idea.
If you are looking for expert local graphic designers in the London area and right across the U.K., we look forward to hearing from you
Here at creative harmony, we work with a range of businesses to bring their ideas to life. From websites, digital marketing, and branding, our expert graphic design team can offer you outstanding results and exceptional support.
Get in touch here to discuss how we can help with your design projects.
What Do Graphic Designers Do?
If you are looking for a career that combines creativity, collaboration and using some of the most cutting edge software, you might be considering joining the ranks of fully qualified graphic designers.
You might also be looking for local graphic designers near you and want to understand a little more about how digital designers structure their day.
So let’s nail the brief first, before we delve into a little more detail.
A graphic designer designs visual concepts, usually with specific design software. Important skills are creative flair, communication and the ability to conceptualize clients’ requirements. Graphic designers entice an audience with the visual layout of books, brochures, websites, magazines and logos.
So with the short answer unravelled, so you can understand more about what a graphic designer does, let’s discover exactly what they do. Continue reading more about this topic in this blog post What Does A Graphic Designer Do.
