Want to design an information technology brochure? Here’s our top tips.
If you’re going to design an information technology brochure, you need to do it right. A resource like this can be really helpful, but you need to make sure that you design it in the correct way to get the best results.
To try and help you figure out exactly how to design a brochure in this fashion, we’ve put together a few top tips. Let’s take a look at them together.
- Keep it Simple
If you’re going to effectively design an information technology brochure, then the best thing you can do is keep it simple.
A good brochure has been created to deliver information concisely. Therefore, it needs to have a simple layout for people to easily navigate.
You should focus on making sure that it is easy for people to find the services that you offer, and understand what codes into each product. If you can’t effectively do this with a current design, it needs updating.
- Advertise in a User-Friendly Way
When you design a brochure for yourself, do you think about your target audience?
Depending on your target audience, you will need to modify the language that you use in each of the sections in the document. If the people you are trying to market to don’t speak technical jargon, then including it is going to alienate them.
In most cases, you should keep language simple and effective. Tell people exactly what you provide, and how it will benefit them.
Don’t try to dazzle audiences with technical language or complicated imagery. The best way to communicate information is to just get straight to the point.
- Use Images
Images can help paint a good story. There are some people who work best with images, as it helps them to understand what is available.
You might choose to use infographics, or relevant photos that showcase the kind of services you offer. Regardless of what you pick, it’s important to focus on identifying those features that people respond well to, and including them as images. Furthermore, it helps with inclusivity, because not everybody is a strong reader!
- Include a CTA
So, you have effectively designed a compelling information technology brochure. Does it include a call to action at the end?
If your brochure doesn’t actively encourage people to contact you using information that you provide, why bother creating it? You have successfully sold a service, now you need to encourage people to pick up the phone and talk to you.
Creating an effective information technology brochure is tricky. There are a few things that you should keep in mind, and generally, the old saying “less is more“ is often applicable.
A brochure could be an effective tool for communicating your intentions, demonstrating your services, and appealing to your target audience.
It’s something that businesses use all the time to successfully generate leads, but it’s important to build the right kind of brochure for your needs.
Are you ready to get started? At Creative Harmony, we have all the tips and expertise you need for the perfect finished brochure design. We can provide brochure design templates or the completed job, just as you envisioned it. You can see relevant examples of our work Code Coach Brochure Design and Fintech Brochure Design.
Highly creative brochure design services will ensure your company, solution or product truly stands out. We specialise in tactile high-end printed brochures as well as dynamic interactive digital publications. Click here to find out more.