Fintech Company Logo Design
Final Vectorisation of sketch
Fintech approached Creative Harmony after seeing some of the excellent work we have produced for other companies in similar sectors. Fintech wanted us to develop a unique branding concept and create their website and logo.
We started with the branding. By working closely with Fintech, we were able to ascertain the core principles of the business, its intended audience and its primary offerings. Working with this and the key elements that Fintech wanted to be included, we created a brand that fully reflected the company’s diversity, creativity, and quality.
Once this was approved, we were able to apply this new identity to the company’s marketing materials. We then worked with Fintech to create their logo. We worked closely with them through every step of our design process to ensure that the company’s requirements were met.
We decided that the logo needed to encapsulate everything that the company stood for without becoming too busy or overwhelming. We chose to work with a star.
Stars symbolise harmony, protection, eternity and infinity. They are also given to children as praise for hard work and are held in awe when seen in the night sky. Stars hold a promise of perfection and beauty, with different stars having myths and stories associated with them.
Associating Fintech with the stars encourages the viewer to see the company reaching further to achieve their client’s goals. The dead space within the line drawn star also holds the letter F, immediately creating the connection between the logo and the company name.
Once the logo was finalised, we created marketing materials using the same design principles. Among the materials created were a fold-out leaflet or flyer, poster, stationery and a content managed website.
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