Logo Design for ECO Company

Our Client

Delivery companies are nothing new. However, Penguin takes the concept and gives it a new spin. The start-up company encourages people to deliver goods and get paid; however, to work with Penguin, you must conduct your business using an electric or hybrid vehicle. Goods get delivered, couriers get paid, and less pressure is put on the environment using eco-friendly vehicles.

Services Provided

Graphic Design

Need an agency to provide you with everything you need for your project? That’s us.

PG scaled
Initial Sketch
PG2 scaled
Final Vectorisation of sketch

The Agency

Penguin approached Creative Harmony to design a brand and logo that reflected its ethics and purpose. We created a penguin logo based on the Golden Ratio. The Golden Ratio, often called the divine proportion, is the number used when two quantities are divided so that their ratio is the same as the ratio of their sum to the larger one of the two qualities. The ratio 1.618 or Phi is found everywhere in nature, from seashells, flowers and pinecones to the human body. Creating a logo based on the ratio immediately links human endeavour with the natural world. Some of the world’s greatest thinkers and artists incorporate the ratio into their work, knowing this creates the idea that using this company is an intelligent choice.

The Outcome

A well-conceived logo is vital to your brand so people can understand your core message at almost a single glance. That’s why it’s a great idea to consider the Golden Ratio when designing a logo to draw people in and help them connect instantly. Many of the world’s biggest brands use the Golden Ratio to form their logos: Pepsi, Apple and Twitter, to name just a few.

As well as the primary logo and brand identity, we created a set of isometric illustrations to convey the concept behind the company better.


Creative Harmony, well after working with them for over a year on a number of different projects they have never failed to deliver. Well designed, conceptual and unique work delivered in a professional manor. David will be overseeing the majority of my media work for the unforeseeable future, with amicable pricing and a great product, why would i go anywhere else ?

Compared to most creative harmony are lower on the costings yet higher on the quality, a very rare scenario for any business. Being independent really sets them apart from most franchises or large groups, they are flexible and totally adaptive to each individual project and never fail to deliver on time, every time.

Samuel Cook, Managing Director – Penguin
Trustbox BOX 1

Professionally Designed

Corporate Logo

Professionally Designed

Corporate Logo

Logo Design Award

We received recognition for the design and development of the Penguin The Eco Way logo and were awarded for for the Best Logo Design Awards by Design Rush. You can read all about it here: The Winning Category


Professionally Designed

Logo Award

Want a brochure designed by professionals?

Need a professionally designed logo and don’t know where to start? No time spare to use a design-it-yourself app. Tried a logo app and not happy with the result.

You need an award-winning design agency that takes care of every aspect of logo design, from conception to creation.

We’ll provide you with a logo looks fantastic AND delivers on its promises, whether that is creating:

  • Improved Sales and Brand Recognition

  • Increased Brand Awareness

  • Clearly Communicating your Business’ Values

Graphic Design Skills

Contact our expert logo design team today by completing our quick quote form, and one of our team will be happy to help. 

Alternatively, Call us on 0203 773 9137, and we will walk you through the entire process and answer any questions you have about logo design.

Get a free proposal for your logo design.

Complete the form and get a free no obligation quote within 24 hours