Logo Design for ECO Company
Final Vectorisation of sketch
Penguin approached Creative Harmony to design a brand and logo that reflected its ethics and purpose. We created a penguin logo based on the Golden Ratio. The Golden Ratio, often called the divine proportion, is the number used when two quantities are divided so that their ratio is the same as the ratio of their sum to the larger one of the two qualities. The ratio 1.618 or Phi is found everywhere in nature, from seashells, flowers and pinecones to the human body. Creating a logo based on the ratio immediately links human endeavour with the natural world. Some of the world’s greatest thinkers and artists incorporate the ratio into their work, knowing this creates the idea that using this company is an intelligent choice.
A well-conceived logo is vital to your brand so people can understand your core message at almost a single glance. That’s why it’s a great idea to consider the Golden Ratio when designing a logo to draw people in and help them connect instantly. Many of the world’s biggest brands use the Golden Ratio to form their logos: Pepsi, Apple and Twitter, to name just a few.
As well as the primary logo and brand identity, we created a set of isometric illustrations to convey the concept behind the company better.
We received recognition for the design and development of the Penguin The Eco Way logo and were awarded for for the Best Logo Design Awards by Design Rush. You can read all about it here: The Winning Category
Want a brochure designed by professionals?
Need a professionally designed logo and don’t know where to start? No time spare to use a design-it-yourself app. Tried a logo app and not happy with the result.
You need an award-winning design agency that takes care of every aspect of logo design, from conception to creation.
We’ll provide you with a logo looks fantastic AND delivers on its promises, whether that is creating:
Improved Sales and Brand Recognition
Increased Brand Awareness
Clearly Communicating your Business’ Values