Logo Design for ECO Company
Initial Sketch
Final Vectorisation of sketch
The Agency
Penguin approached Creative Harmony to design a brand and logo that reflected its ethics and purpose. We created a penguin logo based on the Golden Ratio. The Golden Ratio, often called the divine proportion, is the number used when two quantities are divided so that their ratio is the same as the ratio of their sum to the larger one of the two qualities. The ratio 1.618 or Phi is found everywhere in nature, from seashells, flowers and pinecones to the human body. Creating a logo based on the ratio immediately links human endeavour with the natural world. Some of the world’s greatest thinkers and artists incorporate the ratio into their work, knowing this creates the idea that using this company is an intelligent choice.
The Outcome
A well-conceived logo is vital to your brand so people can understand your core message at almost a single glance. That’s why it’s a great idea to consider the Golden Ratio when designing a logo to draw people in and help them connect instantly. Many of the world’s biggest brands use the Golden Ratio to form their logos: Pepsi, Apple and Twitter, to name just a few.
As well as the primary logo and brand identity, we created a set of isometric illustrations to convey the concept behind the company better.
Testimonial
Creative Harmony, well after working with them for over a year on a number of different projects they have never failed to deliver. Well designed, conceptual and unique work delivered in a professional manor. David will be overseeing the majority of my media work for the unforeseeable future, with amicable pricing and a great product, why would i go anywhere else ?
Compared to most creative harmony are lower on the costings yet higher on the quality, a very rare scenario for any business. Being independent really sets them apart from most franchises or large groups, they are flexible and totally adaptive to each individual project and never fail to deliver on time, every time.
Samuel Cook, Managing Director – Penguin
Logo Design Award
We received recognition for the design and development of the Penguin The Eco Way logo and were awarded for for the Best Logo Design Awards by Design Rush. You can read all about it here: The Winning Category
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We’ll provide you with a logo looks fantastic AND delivers on its promises, whether that is creating:
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Improved Sales and Brand Recognition
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Increased Brand Awareness
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Clearly Communicating your Business’ Values
