Accountant Brochure Design
After seeing our positive reviews on Trust Pilot, The Accountancy Practice approached Creative Harmony to overhaul its existing brochure. The company wanted something that would meet the needs of its core clientele and would encourage them to contact the firm for information and services.
The existing brochure was incredibly bright, contained overpowering colours and was too busy. The first thing our creative team did, was strip away the unnecessary text and brightness. The team worked with more muted natural colours to provide a backdrop to the text that was confident but not overpowering.
We worked closely with the company, adapting our design in response to their feedback. The Accountancy Practice had a clear idea of what they wanted to achieve and worked with us through each step to ensure we fulfilled their vision. We also worked with them to more clearly define their target readership. This is important as we can ensure the brochure resonants with this group once we better understand the intended market and gives the company a better return on their investment.
We used informative and appropriate illustrations and graphics to break up the text, making the brochure easy to read and ensuring that the reader could focus on a single idea at a time, allowing them to build up a better picture of the capabilities and offerings of The Accountancy Practice. We completed the brochure with a solid call to action that spoke directly to the intended audience and provided clear guidance on where to go further information.
We were further commissioned to design and create Artwork for outdoor advertising as well as roll banners.
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