Why Brochure Design Templates Do Not Make the Best Brochures
If you are considering creating a brochure, then at some point you will have come across templates. Brochure design templates can feel like a great way to create a brochure.
How to get Stunning Corporate Brochure Design
While the internet and social media are important ways of developing a business, so is print media.
Common SEO Mistakes in Websites for Accounting Firms
In this article we are looking more closely at the mistakes that made in websites for accountants and how best to avoid these mistakes.
3 Things You Need to Know About SEO
This series of articles shares a methodical step-by-step process for using Search Engine Optimisation – SEO – to improve your return on investment for your sparkly new accounting, investment, or CPA website.
SEO For Accountants: How To Get It Right
Website traffic is so significant because, without an adequate visitor capacity, it is unlikely that your website will generate leads; regardless of how shiny and brilliantly put together it is. A trickle of visitors is not enough; your site needs a critical mass of visitors.
BLOGGING FOR LAWYERS AND ACCOUNTANTS
Blogging Blogging has always been an important social media tool, but it’s importance has grown more so over the past year or so because of the rise in popularity of content marketing. Adding a blog to your main company website…
ACCOUNTANTS AND MARKETING – CONTINUING FAILURE DAMAGES SUCCESS
It’s astonish to discover that accountants, the very people who are likely to be advising their clients to monitor effectiveness of expenditure on marketing, are themselves still largely falling short in this area. Despite this lack being discussed in The…
WHY MARKETING IS THE SOLUTION TO THE BIGGEST CHALLENGE AN ACCOUNTANCY FIRM
Why Marketing Is the Solution To The Biggest Challenge An Accountancy Firm Faces Sometimes you don’t have to reinvent the wheel - take, for example, recent research undertaken by Accountex - a leading expo for the accountancy sector. It reveals...
WHY ACCOUNTANTS ARE GOOD AT SALES BUT NOT MARKETING
Accountants train long and hard in order to go into their chosen field of expertise, yet not much emphasis is put on the marketing aspect of the business. Senior partners are often tasked with the job of attracting new clients…
How To Convert Customers Into Leads: 5 Easy Steps
So, your website isn’t converting customers into leads and you’re not sure where you’re going wrong? The chances are, a few small changes could make a big different and before long you’ll be seeing an increase in leads and sales.
Given Up On Blogging? Why You Could Be Making A Mistake
Blogging in 2017 can still bring your business considerable rewards. While not new, it remains one of the most effective ways to attract new website visitors, improve a site’s Google ranking and increase sales.
7 Key principles that create effective marketing materials
Establishing the seven key principles that create effective marketing materials helps our clients understand what we do, and why we do it.
eCommerce websites that create customers
Once upon a time eCommerce was reserved for those selling out of warehouses on industrial estates … today virtually every business or service needs an eCommerce component to its website, whether it’s used for getting people to sign up to…
7 Key principles that create effective marketing materials
Establishing the seven key principles that create great marketing materials helps our clients understand what we do, and why we do it. It’s our job to design, craft and create fantastic marketing resources, but when our customers appreciate the structure…
WRITING EFFECTIVE HEADLINES – The secrets of copywriters
Writing effective headlines – the secrets copywriters keep to themselves Whether you call them headlines, first lines, captions, leaders or even screamers, the opening to your copy, whether it’s print or online, does more work than the whole of the…
OLD SCHOOL MARKETING THAT STILL WORKS
Mailshots used to be posted, and writing them was a skill because the words were all you had. Typewriters had one font. Golfball typewriters had the heady excitement of around fifty fonts in two different sizes (10 and 12 pt)…
IS YOUR LOGO FAILING YOUR BUSINESS?
Logo design has undergone a major evolution in the past five years, and for many businesses it’s been a vital part of their growth strategy.
HIDDEN REASONS BEHIND COLOUR CHOICE
Many people have favourite colours – that’s a normal part of life, whether it’s always choosing a white car, painting your bathroom blue or manicuring your fingernails Rouge Noir. But the psychology of colour means that your favourite colour may…
Why isn’t paper marketing dead yet?
Prints Not Dead: Why Print Marketing Will Thrive Since the rise of social media, we have seen a decline in print-based marketing strategies across all business sectors as well as within accountancy firms. We have changed the way we do…
How to get powerful client testimonials for your website
There is no denying that having positive client testimonials on your website can be a powerful marketing tool towards the success of your business, especially where accountancy firms are concerned. Law and accountancy firms are selling intangible services that cannot…
Why professional service firms are still failing at social media!
Social media failings Social media has been around for well over a decade, yet despite how well known all the different social media platforms are, professional business owners are still having trouble successfully utilising them for their own gain. When…
Tips for creating valuable content for professional service firms
Creating valuable content for professional service firms Content marketing has been around for a long time when you think about it. From email marketing and newsletters to white papers, we have used our content to communicate our messages and ideas…
SEO link building for law firms & accountants
Having a user-friendly website is very important for any law and accountancy firm today. If your website is confusing and hard to navigate with any ease, then your prospective clients will soon move on to another site that offers a…
Email marketing tips for lawyers and accountants
There are many email marketing systems available today, but not all of them are suitable for law and accountancy companies. When you copy a generic format time and time again, your clients will soon tire of seeing the same information…
HOW MUCH SHOULD YOUR FIRM SPEND ON MARKETING?
Working out a marketing budget for your accountancy firm can be tricky. If you go by the average guidelines that were in use over a decade ago, you should invest not less than 3% of your last gross income for...
A ONE-SIZE-FITS-ALL ACCOUNTANCY MARKETING PLAN?
A one-size-fits-all marketing plan for any industry of business sector can be looked on with a little suspicion simply because it is too difficult to nail a plan that would work perfectly every time, over and over again. When trying…
SOCIAL MEDIA ACCOUNTANCY FIRMS: AVOIDING THE PITFALLS
The past decade has seen a rise in the number of professional social media marketing companies. You could say that the internet is so commonplace now that it should no longer be considered as new technology, yet social media marketing…
A MASTERCLASS IN MARKETING FOR ACCOUNTANTS
If there is one failure that many accountancy firms make when considering marketing it’s the failure to recognise what it is that they are marketing. Many accountancy firms have succeeded by not marketing – but that doesn’t make their route…
HOW TO CREATE AND CONVERT ACCOUNTANCY REFERRALS
The traditional system of being referred to a new client from a solicitor or bank manager is all but dead. Whilst it still happens, it’s not a viable route to growing, or even maintaining, an accountancy practice. Why not? The…
DO ACCOUNTANTS NEED A BRAND?
One of the biggest mistakes made by many accountants is the tendency to think that accounting is an ‘invisible service’ which contributes to the wellbeing and success of other businesses without being obvious or ‘flashy’ about it. Like leather elbow…
WHY MARKETING IS THE SOLUTION TO THE BIGGEST CHALLENGE AN ACCOUNTANCY FIRM
Sometimes you don’t have to reinvent the wheel – take, for example, recent research undertaken by Accountex – a leading expo for the accountancy sector. It reveals that leading suppliers to the accountancy profession identify four major challenges to the…
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